The concept is inspired by the continuous movement of sea waves and the reflections they create on the water's surface. Starting with a linear font, it evolves into a more fluid and soft form, much like water that shapes and adapts to its environment. This visual transition symbolizes the shift from static to dynamic, evoking a sense of serenity and freedom.
The goal is to evoke emotion, relaxation, and enjoyment through the softness of the shapes that naturally and gently catch the eye. The typography becomes not only a means of communication but also a visual experience: every curve and soft stroke recalls the movement of waves, creating an emotional impact that invites calmness and sensory pleasure.
The smooth and flowing forms of the font suggest natural harmony, while the subtle irregularities in the strokes might remind one of the unpredictable dance of the waves, offering a sense of freshness and motion. This type of typography is perfect for projects related to well-being, nature, or even fun and creativity, establishing a deep connection with the viewer for an engaging and pleasant experience.
flowa
Greta Bordoli
Margherita Lavagnini
16-20/12/2024