Greta Bordoli & Margherita Lavagnini flowa Mendrisio 2024
flowa

DESIGN CONCEPT

The concept is inspired by the continuous movement of sea waves and the reflections they create on the water's surface. Starting with a linear font, it evolves into a more fluid and soft form, much like water that shapes and adapts to its environment. This visual transition symbolizes the shift from static to dynamic, evoking a sense of serenity and freedom.


The goal is to evoke emotion, relaxation, and enjoyment through the softness of the shapes that naturally and gently catch the eye. The typography becomes not only a means of communication but also a visual experience: every curve and soft stroke recalls the movement of waves, creating an emotional impact that invites calmness and sensory pleasure.


The smooth and flowing forms of the font suggest natural harmony, while the subtle irregularities in the strokes might remind one of the unpredictable dance of the waves, offering a sense of freshness and motion. This type of typography is perfect for projects related to well-being, nature, or even fun and creativity, establishing a deep connection with the viewer for an engaging and pleasant experience.

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TYPE TESTER

harmony
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dynamism
50%
lightness
100%
Video

GLYPH GRID

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CREDIT

flowa

Name of the font


Greta Bordoli

Margherita Lavagnini

Creators of the font


Axes of Variation

See the other projects of the students


Mendrisio SUSPI

Place of the workshop


16-20/12/2024

Date


Gabin traverse

Organizer of the Workshop